Like many paintball stories, Virtue Paintball began in a basement of a home in Long Island, New York in 2004. The company’s goal was to was to design and create better electronic components for the vastly growing number of electronic paintball guns. By the fall of 2004 Virtue Paintball, then known as “Advantage Paintball,” released their first ramping chips, the Speedy DM4 Chip, the NXL Chip and the New York Xtreme Matrix Rampers. Almost immediately Virtue/Advantage became a leader in electronic marker upgrades. For eight years Virtue Paintball developed and release circuit boards for the Intimidator, Planet Eclipse Ego, WDP Angle, DYE Matrix, Smart Parts Shocker, Smart Parts Nerve, Mini, the Spyder, Quest, ION and jut about every other electro-pneumatic gun on the market. From 2004 to 2012 Virtue Paintball was king of the “arms race” ramping boards. In the same timespan Virtue also introduced electronic upgrades for electronic hoppers / loaders such as the Halo, Rotor and others.

As the rate of fire dropped on the pro tournament circuit and the arms race and quest for faster firing guns slowed, Virtue Paintball began to develop what is now a huge line of not only product upgrades, but standalone products. In August, 2012 Virtue unveiled the Spire 200 paintball loader, a jam-proof feeding system and fast tool-less assembly, in a lightweight, compact design. A year later Virtue Paintball released their Virtue Spire 260, another loader with many of the same features as the original Spire, with 40 percent more paintball capacity. In 2013 Virtue also released their Virtue VIO Goggles, featuring a quick change, fog resistant thermal lens and a versatile design that allows the player to easily change out every aspect of the goggle—from the face mask to the foam, ear pads, goggle strap, and lens. A year later they introduced the larger Virtue VIO Extend paintball goggle system.

In recent years Virtue Paintball has expanded their product line, continually adding new goggles and hopper models, and introducing their line of Breakout Pads, Elite Pod Packs, Press Flick PF Pods, the clock III Chronograph and many more. More recently Virtue Paintball has acquired BunkerKings Paintball, adding to their already large line of products.